Mission and Emerging church

I have a growing unease about much of the emerging scene. It is one of those nagging but growing feelings. I like the co-operation and much of the generosity both in terms of theology and ideas but the growing shape and organisation seems to be turning quite product focused. I think the initial questions of what is church and mission in contemporary culture has been replaced with how do we worship in ways that reflect our culture, perhaps with the assumption that this will answer the mission question. In an earlier post I likened the emerging church to a bonsai tree that was top heavy. I wonder if the way the current conversations around are adding to this. There was a good post on simple church a while ago that I agree not to organise check out the comment. The unease is growing and I think we may miss the mission along the way.