Scaling Deep: Measures of Possibility, Personhood and Story

In the previous post I wrote about the importance of scaling deep; that elusive, essential work of transforming the cultural values, relationships, and everyday practices at the heart of our systems.  Scaling deep, I argued, is about more than numbers or institutional reach; it is about changing hearts and minds, shifting the stories we tell, and nurturing the kind of belonging that can weather storms. Today, I want to expand on that theme, drawing in the wisdom of Rowan Williams and the concept of sobornost, and exploring how we might measure engagement by more than attendance or output, to include by our collective openness to possibility, creative reimagining, and the space we make for different voices.

Beyond Numbers: The Limits of Shallow Metrics
It’s a familiar refrain in church life: “How many came?” “How many stayed?” “How many gave?” These questions, while not unimportant, often reflect what I’ve come to see as institutional anxiety, our capitalist captivity, a need for reassurance that we’re growing, that we’re succeeding. But as I’ve reflected on the journey of Fresh Expressions and broader systems change, I’ve become convinced that these are shallow waters. Real, lasting change, the kind that endures beyond a single project, leader, or season requires a shift in the very soil of our communal life. This is the work of scaling deep.

Scaling Deep and the Wisdom of Sobornost
Here, Rowan Williams offers a profound lens. Drawing on the Russian Orthodox tradition and the theologians Losskey,  Khomiakov Williams describes sobornost as a gathering of free persons into one organic body, not simply the sum of its parts but an active, living wholeness. Sobornost is not about headcount or institutional uniformity. It is about the quality of our togetherness: the depth of our relationships, the space we make for difference, and the organic unity that emerges when people are truly seen and heard.
Williams writes that the church, at its best, is a community whose boundaries have been decisively altered by the Resurrection, a place where the barriers of class, race, and loyalty are overcome, and a new social pattern of forgiveness, patience, and truth-telling emerges. This is not utopia, but a real, flesh and blood community marked as much by failure as by success. The point is not perfection, but the ongoing work of living into a new, unbounded world, a world where every face is one God has already looked at with love. When we take this as a base I think we can use the principles of Scaling Deep and develop at different set of measures, but we will need greater attention to process to make this sort of measurement possible.

Measuring Engagement with Possibility
If we take sobornost seriously, then engagement is not just about participation in programmes or committees. It’s about how we engage with possibility, how open we are to new ways of being, to creative thinking, to the reimagining of spaces and relationships. Here are some ways I see this playing out:
• Reimagining Spaces: Our physical and symbolic spaces shape our communal life. Too often they reinforce old hierarchies and exclusion. But what if we saw our spaces as canvases for possibility? What if we designed them to be more inclusive, more hospitable, more reflective of the diversity of God’s people? This isn’t just about architecture, it’s about the stories our spaces tell and the possibilities they invite. It’s as much about medium as message.
• Creative Thinking: Scaling deep is inherently creative. It asks us to imagine new forms of community, new patterns of discipleship, new ways of relating to one another and to God. This creativity is not a luxury; it’s a necessity for communities seeking to embody the gospel in a changing world.
• Personal Development Spaces: True engagement honours the personhood of each member. Are we creating spaces for personal growth, for the sharing of stories, for the honest wrestling with faith and doubt? Are we nurturing resilience, vulnerability, and the gifts that come from lived experience, especially from those on the margins?
• The Place and Space of Different Voices: Sobornost insists that unity is not uniformity. Are we making space for voices that have been silenced, for perspectives that challenge our assumptions, for the kind of dialogue that Rowan Williams describes as essential to the church’s witness? Are we willing to be disturbed, to be changed by the encounter with the other?

All of the above provide real opportunities to measure scale both in terms of Scaling Up and Out and importantly Scaling Deep but we will need an accompanying shift to valuing story and gathering Narrative-Based Evidence that stories allude to.

So how do we measure this kind of engagement? I think if we get the principles right the organisation can use spreadsheets or dashboards, and numbers but the process or lens is through the gathering of stories, narrative-based evidence that honours context and personhood. There’s all sorts of participatory, narrative techniques like Community Narration invite members to share their experiences and to shape the collective story of the community. These stories reveal not just what we’ve done, but who we are becoming. They help us see where we have truly scaled deep, where hearts and minds have been changed, where new possibilities have emerged, where the quality of our togetherness has grown.
“Narrative methods have great potential to avoid hierarchical and unidirectional forms of evaluation, encouraging the group’s collective psychology and identity-based constructs to emerge… The community’s participants were able to use the technique successfully, found it enriching, and the constructs obtained have led to many discussions and member-guided research related to the organization.” See here

Mapping Scale: Out, Up, and Deep
Once we begin to gather this narrative evidence, we can more easily categorise where we have scaled out (replicating innovations), scaled up (influencing systems and structures), and scaled deep (transforming culture and relationships). Scaling out and up are often visible and quantifiable. Scaling deep, by contrast, is subtle, slow, and sometimes invisible yet it is what makes all other change sustainable.

Honouring Context and Personhood
At the heart of this approach is a commitment to honouring both context and personhood. Every community is unique, shaped by its history, its challenges, and its gifts. Every person brings their own story, their own wounds and hopes. Scaling deep means attending to these realities, refusing one-size-fits-all solutions or predetermined outcomes and opening ourselves to the possibility that God is at work in the very particularities of our lives.

So, through Alchemy at the edge I invite you to join me in measuring engagement not by what is easy or obvious, but by what is deep and lasting. Let us reimagine our spaces, nurture creative thinking, make room for every voice, and gather the stories that tell the truth about who we are and who we are called to become. In so doing, we honour the spirit of sobornost, a unity that is organic, dynamic, and always open to the possibilities of grace.
And perhaps, in the end, this is the most faithful measure of all: not how many we have gathered, but how deeply we have learned to belong to one another, and to the God who calls us into ever-widening circles of possibility.

Scaling Deep – the place of lived experience in real change

As I reflect on the journey of Fresh Expressions and the broader movement for systems change over the last ten years in Cumbria, it’s too easy to point to growth which to be honest is a pretty shallow measure of numbers usually driven by institutional anxiety. I think it is better to talk about scale. There is a great article a friend Katie sent me https://systemsanctuary.com/scale-deep that has been really helpful in my thinking as I prepare to move on. The language of scale isn’t just about getting bigger, it’s about how change spreads, embeds, and transforms. Drawing on insights from the systems change field, particularly the work referenced in the Systems Sanctuary paper, we can distinguish three distinct types of scale: scaling out, scaling up, and scaling deep

Scaling out refers to replicating and spreading innovations across new communities or contexts. In the context of the church, this looks like launching more Fresh Expressions in different towns, villages, or networks, essentially multiplying what works so that more people can benefit from it.

Scaling up is about influencing policies, structures, and systems to support and sustain change. For the church, this means embedding the principles of Fresh Expressions into diocesan strategies, clergy training, and church governance. In other words, it’s about changing the “rules of the game” so that the whole system supports and nurtures innovation.

Scaling deep focuses on transforming cultural values, relationships, and ways of being. This is about changing hearts, minds, and everyday practices. In the church, scaling deep means shifting the culture to be more open, inclusive, and embrace more of the lived experience of those it is serving.

These three forms of scale; out, up, and deep, work together to create lasting systems change, but it is scaling deep that ensures the change is truly embedded in the life and culture of the church. Research shows that large-scale, lasting systems change requires a combination of all three types of scaling. Scaling out ensures more people benefit, scaling up makes change stick but scaling deep is what transforms the culture and relationships at the heart of the church. It’s about changing the stories we tell, the ways we relate, and the values we embody, especially for those who have experienced exclusion or trauma.

Those who know me well, know that my upbringing was far from straight forward, and my lived experience of ACE’s will always play a role in how I look at the world, and work in systems.  A few years ago I noticed this can play out in two ways. One where the institutions remain in a role of an abusive parent who fails to listen and change or a healthier way where the institution can embrace the gift of trauma informed practice and someone’s gift of resilience and stickability in the difficult space of the institution to help bring real change. I have to say on the whole my experience with the church in Cumbria has been good but there have been far more difficult times when my bounce back abilities have seriously waned. What kept me going and sane in those times were the pioneer and and fx networks and systems within the system that had been trauma-informed, nurtured deep belonging and spiritual transformation because they are made up and for those who have been on the margins. As I wrote in the poem a few weeks ago They are the muscles of hope not wishbone or whisper, but sinew and tendon that flexes beneath the skin with every reimagined dream of a better world

I guess my question, concern and challenge as I leave is have we scaled deep enough at leadership levels and who and how will the voice of the margins be brought to the centre. I was so privileged to usually have good relationships with senior leaders and until our structures more recently changed be in right meetings at the right times to bring the my lived experience and that of our pioneers to the table.

Too often, organisations treat lived experience as a box to tick, a story for the annual report, a voice on a panel. But centring lived experience is not about tokenism; it’s about transformation. When people with lived experience are involved early and meaningfully in decision-making, service design, and governance, the work changes. It becomes more responsive, more just, and more effective.

This requires trust, time, and a willingness to be changed by what we hear. It means building relationships, closing the feedback loop, and being honest about the influence that lived experience will have on decisions. I think institutions also need to be honest about potential risk it is to the individuals contributing and the damage that could be caused.

The challenge is to keep scaling out and scaling up, but never at the expense of scaling deep. There is another blogpost needed here because the funding in the CofE is mainly oriented towards scaling out and as I say that’s a pretty shallow approach, but also it’s one that in the long term threatens real systems change. Only by listening to and centring the lived experience of those on the margins can we hope to nurture a mixed ecology of church that is truly renewed, inside and out.

The interactive power of Language, Metaphor and Models

I have been thinking a lot about the role lanaguage as a precursor to change. What I’m keen to do with Alchemy At The Edge is not to be a coach, but co-create system change with people, and this means not simply asking people to adopt frameworks or models I have used. Remember “all models are wrong but some are helpful”. So thinking about how I can use the interaction of lanaguage and the models I have developed to grow something more contextual in any given situation.

Noah Lowery writes, “Through language, we create meaning, structure our thoughts, and ultimately, shape our perception of the world,” and “Language is a powerful tool that constructs our reality by shaping our thoughts, perceptions, and social constructs.” These insights invite us to consider the profound influence of language not merely as a medium of communication but as a foundational framework through which we conceptualise and engage with our world.

Language, as Lowery highlights, is indispensable in crafting meaning and defining the boundaries of our understanding. It allows us to articulate abstract concepts, delineate systems, and construct narratives. However, the transformative potential of language in systemic change goes beyond the act of expression. It provides the initial scaffolding to identify and develop metaphors, the cognitive tools that bridge from the abstract towards the tangible.

Take, for example, the metaphor of the “Mixed Ecology Trellis,” a framework that can be adapted to diverse contexts to support outcomes, allocate resources, and deploy strategies effectively. Here, the trellis serves as a conceptual structure, a visual and functional metaphor for cultivating growth, fostering interconnectedness, and guiding systemic adaptation. While the language introduces and explains the metaphor, its real power lies in how it is operationalized: by transforming abstract ideas into actionable tools.

This is where the limits of language as a solitary agent of change become evident. Systems are complex, and while language enables us to name and frame issues, it is through the tangible enactment of these ideas that change is realised. The “Mixed Ecology Trellis” does not merely describe; if used well it directs. It offers a flexible yet structured way to engage with systems, balancing stability with the ability to respond dynamically to varying needs.

To illustrate, consider a community grappling with resource allocation. The trellis metaphor can guide their strategy by suggesting a living system where resources are channeled like nutrients, fostering growth where it is most needed while maintaining the overall health of the system. Through this lens, language shapes understanding, the metaphor provides focus, and the tool, the trellis, enables action.

This interplay highlights a key truth: language alone cannot dismantle entrenched systems of inequality, inefficiency, or injustice. What it does is spark the imagination and frame the possibilities for action. By identifying the right metaphors, we bridge the gap between conceptual understanding and practical application, equipping communities, organisations, and individuals with tools that drive meaningful change.

While language may not directly change systems, it is undeniably the starting point for envisioning the change we seek. As Lowery aptly states, it constructs our reality, providing the cognitive foundation for shaping thoughts, perceptions, and, ultimately, actions. When paired with actionable metaphors and tools like the Mixed Ecology Trellis, language becomes more than a means of communication, it becomes a catalyst for transformation.